The Better Floors Team

Better Floors, Inc. is family owned and operated by two generations since 1984. See our story. We utilize flooring industry technology to allow you to see your room with our flooring products right on your phone in real-time. Try it out with RoomVo.

Want your dreams to come true sooner than later?
We’ve got some financing options to help.
Want to get started with an estimate?
Contact us for a showroom visit to speak to a friendly flooring professional. We love flooring and are glad to help. Come by our showroom to get started. Walk-ins welcome.

Mike-BetterFloors

Mike

Service/Warehouse Manager

Mike enjoys working for Better Floors, Inc. because of the small, team-oriented environment in which everyone supports one another. He manages and organizes our warehouse to ensure customer products are received on time and our crews have the items they need to complete our customers’ projects. Mike has a Bachelors’s Degree in Psychology from Radford University. He has two teenage children, Cameron and Ethan. In his spare time, he enjoys painting, mountain biking, snowboarding, and spending time in the Outer Banks.
Fun Fact: Mike has gone sky diving!

Tracey-BetterFloors

Tracey

An Owner

Tracey is the daughter and niece of the original owners of Better Floors, Inc. She saw firsthand all of the blood, sweat, and tears that went into running a small business and wants to carry on the legacy her father and uncle created over 35 years ago. Tracey received her degree in Finance from Radford University and then went on to further her education with a degree in Accounting from VCU. She then worked in wealth and investment management for 17 years at Suntrust Bank. In her spare time, she enjoys a wide variety of hobbies such as metal detecting, history research, knitting, and cooking. Her favorite place to vacation in Savannah, Georgia. Tracey has two children, Jack and Lily.
Fun Fact: Tracey had a pet pig growing up!

Joe-BetterFloors

Joe

An Owner

Joe enjoys running Better Floors, Inc. because he can be engaged in every aspect of the business. He loves being hands-on in installation and sales, educating customers on their flooring, and providing them with the best product for their needs. Joe began working at Better Floors when he was a teenager as a helper for the installation crew. As he got older he ran his own installation crew and became enamored with learning the trade. He then moved up to a sales position before taking some time to pursue other opportunities. Joe came back to his roots in early 2020, when he resumed running the business with his two cousins, Tracey and Joy. Together, they carry on the second-generation family flooring business. Joe provides a unique perspective to the business because he has worked in every part of the operation and was a skilled installer for many years. In his spare time, Joe enjoys vacationing and skiing in Colorado. When he has some downtime at home he enjoys weight training. Joe is married to Holly, and they have two pets, a kitten and a Frenchie.
Fun Fact: Joe was a Competitive Body Builder in the NPC and placed two times!

Jacob Godbolt-BetterFloors

Jacob

Showroom Manager

Jacob has been exposed to flooring and the Better Floors lifestyle for most of his life. From sweeping the warehouse as a young boy to installing in the field just after high school. After becoming an account manager for an IT firm for a few years, Jacob has returned as our showroom manager to learn the sales aspect of the business, as well as spearheading our IT development. Jacob is extremely happy to return to Better Floors and is determined to continue the legacy his father Tony and Uncle Ben created with his brother Joe and two cousins, Joy and Tracey. In his free time, Jacob enjoys working out, studying history, and spending time with his family and friends.
Fun Fact: Jacob has been wrestling for over 10 years and is an accomplished wrestling coach going on 5 years, building a successful wrestling program and coaching multiple state champions.

Ron-sales-BetterFloors

Ron

Sales

Ron enjoys working at Better Floors because of the friendly, fast-paced environment. In his free time, he enjoys exploring the Richmond area with his family. Fun fact: Ron has traveled abroad to Rome amongst the Caribbean.

Joy-BetterFloors

Joy

An Owner

Joy started working alongside her father and uncle at Better Floors, Inc. when she was a teenager and has been with the company ever since. She enjoys running the business because of its small, community-oriented nature. Being a part of a small business allows her to make connections and friendships within the community and help those around her. When Joy is not working she enjoys gardening and decorating her home. She likes to vacation anywhere as long as there is a beach! Joy is married to her high school sweetheart, Doug, and they have a daughter, Josie.
Fun Fact: Joy took Cosmetology classes in high school and almost became a Cosmetologist but decided to pursue the family business instead.