The Better Floors Team

Better Floors, Inc. is family owned and operated by two generations since 1984. See our story. We utilize flooring industry technology to allow you to see your room with our flooring products right on your phone in real-time. Try it out with RoomVo.

Want your dreams to come true sooner than later?
We’ve got some financing options to help.
Want to get started with an estimate?
Contact us for a showroom visit to speak to a friendly flooring professional. We love flooring and are glad to help. Come by our showroom to get started. Walk-ins welcome.

Holly – Showroom Consultant


Showroom Consultant

Holly just joined her husband Joe in the flooring industry. She was in nursing for 13 years both geriatric and pediatric but wanted to start a new adventure and learn a new trade with the Better Floors team. She has been with the business since October of 2022. Although she is very new to the flooring world, she has learned a lot in such a short amount of time and is dedicated to further learning all aspects of the industry. With a veteran team to lead her she continues to help grow Better Floors business.
Fun Fact: Holly is a VA HS State Cheerleading Champion and competed in multiple beauty pageants, winning a few titles.

Dr. Watson – Greeter/Mascot

Dr. Watson


Hi there. I’m Dr. Watson the big eared Frenchie and Better Floors’ official greeter. I love when someone new comes into the showroom so I can show off my cute self and nonstop snorts. I like to nap in between customers and love when it’s treat time. I recently had a major surgery that makes me walk a little funny but the good news is I’m walking again and can continue my duties of official greeter. Please stop by to see me and the Better Floor team.
Fun fact: I love long walks and have a cat brother at home named Detective Sherlock.




Mike enjoys working for Better Floors, Inc. because of the small, team-oriented environment in which everyone supports one another. Mike has over 13 years of business development experience and we are very excited to have him in this role. He continues to demonstrate his ability to provide our customers with a very professional experience. From in-home measuring/consulting to being the “project manager” on all of his jobs, Mike’s #1 objective is a happy customer who recommends Better Floors to their neighbors. Mike was born and raised in the Richmond area and graduated from Radford University. He has 2 children, Cameron and Ethan. In his spare time, he enjoys painting, golfing, (really anything outdoors), and especially, spending time with family & friends.
Fun Fact: Mike has gone sky diving!



An Owner

Tracey is the daughter and niece of the original owners of Better Floors, Inc. She saw firsthand all of the blood, sweat, and tears that went into running a small business and wants to carry on the legacy her father and uncle created over 35 years ago. Tracey received her degree in Finance from Radford University and then went on to further her education with a degree in Accounting from VCU. She then worked in wealth and investment management for 17 years at Suntrust Bank. In her spare time, she enjoys a wide variety of hobbies such as metal detecting, history research, knitting, and cooking. Her favorite place to vacation in Savannah, Georgia. Tracey has two children, Jack and Lily.
Fun Fact: Tracey had a pet pig growing up!



Warehouse Manager

Bob is a new comer to the flooring industries. Prior he spent 25 years as a transportation manager in the food service industry. This experience has helped him to focus on the details and to deal professionally with particular customers. With a BS degree in Organizational Management this career switch has been a welcome change as he is motivated by a challenge and open to learn new trades. He has quickly learned many tricks of the trade and has adapted to become an asset to the company. From preparing each job with the appropriate cuts and materials to assisting installers with questions and planning. On his off time, he enjoys camping, shooting, and hanging with friends.



An Owner

Joe enjoys running Better Floors, Inc. because he can be engaged in every aspect of the business. He loves being hands-on in installation and sales, educating customers on their flooring, and providing them with the best product for their needs. Joe began working at Better Floors when he was a teenager as a helper for the installation crew. As he got older he ran his own installation crew and became enamored with learning the trade. He then moved up to a sales position before taking some time to pursue other opportunities. Joe came back to his roots in early 2020, when he resumed running the business with his two cousins, Tracey and Joy. Together, they carry on the second-generation family flooring business. Joe provides a unique perspective to the business because he has worked in every part of the operation and was a skilled installer for many years. In his spare time, Joe enjoys vacationing and skiing in Colorado. When he has some downtime at home he enjoys weight training. Joe is married to Holly, and they have two pets, a kitten and a Frenchie.
Fun Fact: Joe was a Competitive Body Builder in the NPC and placed two times!



An Owner

Joy started working alongside her father and uncle at Better Floors, Inc. when she was a teenager and has been with the company ever since. She enjoys running the business because of its small, community-oriented nature. Being a part of a small business allows her to make connections and friendships within the community and help those around her. When Joy is not working she enjoys gardening and decorating her home. She likes to vacation anywhere as long as there is a beach! Joy is married to her high school sweetheart, Doug, and they have a daughter, Josie.
Fun Fact: Joy took Cosmetology classes in high school and almost became a Cosmetologist but decided to pursue the family business instead.